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Media, Branding and Controversy: Perceptions of Al Jazeera in Newspapers around the World
(Arab-U.S. Association for Communication Educators, 2008)
This paper examines the effect of the newly launched Al Jazeera English channel on the Al Jazeera brand. An analysis of a random sample of 400 newspaper articles—drawn from 7,830 articles mentioning the Al Jazeera brand ...