Cheap Trinkets, Effective Marketing: Small Gifts From Drug Companies to Physicians
Brett, Allan S.
American Journal of Bioethics 2003 Summer; 3(3): 52-54
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Brett, Allan S.; Burr, Wayne; Moloo, Jamaluddin (2003-10-13)BACKGROUND: Personalized pharmaceutical marketing to physicians, including the provision of gifts and sponsorship of educational and recreational activities, raises ethical issues. We sought to determine the degree to which ...