Cheap Trinkets, Effective Marketing: Small Gifts From Drug Companies to Physicians
Brett, Allan S.
American Journal of Bioethics 2003 Summer; 3(3): 52-54
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Brett, Allan S.; Burr, Wayne; Moloo, Jamaluddin (2003-10-13)BACKGROUND: Personalized pharmaceutical marketing to physicians, including the provision of gifts and sponsorship of educational and recreational activities, raises ethical issues. We sought to determine the degree to which ...
Rosner, Fred (2005)
Fewer Doc Freebies: Drug Companies Decide to Put Curbs on the Gifts That Their Salespeople Now Shower on Physicians Sherrid, Pamela (2002-06-17)