Ethics in Advertising: The Players, the Rules and the Scorecard
Snyder, Wallace S.
Business and Professional Ethics Journal 2003 Spring; 22(1): 37-47
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Examining the FDA's Oversight of Direct-to-Consumer Advertising: The FDA's Role as Consumer Protector Has Been Adversely Affected by Recent Changes in the Way It Notifies Companies of Their Violations of Rules Governing DTC Advertising Of Prescription Drugs Gahart, Martin T.; Duhamel, Louise M.; Dievler, Anne; Price, Roseanne (2003-01)