What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare
Calfee, John E.
Health Affairs 2003 January-June; Web Exclusives: W3-116 - W3-119
Showing items related by title, author, creator and subject.
Examining the FDA's Oversight of Direct-to-Consumer Advertising: The FDA's Role as Consumer Protector Has Been Adversely Affected by Recent Changes in the Way It Notifies Companies of Their Violations of Rules Governing DTC Advertising Of Prescription Drugs Gahart, Martin T.; Duhamel, Louise M.; Dievler, Anne; Price, Roseanne (2003-01)