What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare
Calfee, John E.
Health Affairs 2003 January-June; Web Exclusives: W3-116 - W3-119
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The Economics of Direct-to-Consumer Advertising of Prescription-Only Drugs: Prescribed to Improve Consumer Welfare? Morgan, Steven; Mintzes, Barbara; Barer, Morris (2003-10)
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