What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare

Show simple item record

dc.creator	Calfee, John E.	en
dc.date.accessioned	2016-01-09T00:13:25Z	en
dc.date.available	2016-01-09T00:13:25Z	en
dc.date.created	2003-01	en
dc.date.issued	2003-01	en
dc.identifier.bibliographicCitation	Health Affairs 2003 January-June; Web Exclusives: W3-116 - W3-119	en
dc.identifier.uri	http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=What+do+we+know+about+direct-to-consumer+advertising+of+prescription+drugs?+The+emerging+evidence+on+DTC+advertising+is+consistent+with+a+larger+pattern+in+which+marketing+has+been+found+to+increase+consumer+welfare.+&title=Health+Affairs+&volume=&issue=&spage=W3-119&date=2003-01&au=Calfee,+John+E.	en
dc.identifier.uri	http://hdl.handle.net/10822/1003361	en
dc.format	Article	en
dc.language	en	en
dc.source	eweb:256118	en
dc.subject	Advertising	en
dc.subject	Drugs	en
dc.subject	Marketing	en
dc.subject.classification	Drugs and Drug Industry	en
dc.subject.classification	Business Ethics	en
dc.title	What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare	en
dc.provenance	Citation prepared by the Library and Information Services group of the Kennedy Institute of Ethics, Georgetown University for the ETHXWeb database.	en
dc.provenance	Citation migrated from OpenText LiveLink Discovery Server database named EWEB hosted by the Bioethics Research Library to the DSpace collection EthxWeb hosted by DigitalGeorgetown.	en

This item appears in the following Collection(s)

EthxWeb: Literature in Bioethics

Show simple item record