Signing Cards, Saving Lives: An Evaluation of the Worksite Organ Donation Promotion Project
Morgan, Susan E.
Arasaratnam, Lily A.
Communication Monographs 2002 September; 69(3): 253-273
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The University Worksite Organ Donation Project: A Comparison of Two Types of Worksite Campaigns on the Willingness to Donate Morgan, Susan E; Stephenson, Michael T; Afifi, Walid; Harrison, Tyler R; Long, Shawn D; Chewning, Lisa Volk (2011-07)To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: ...