One Practice's Experiment in Refusing Detail Rep Visits
Evans, David V
Hartung, Daniel M
Haxby, Dean G
Kraemer, Dale F
Fagnan, Lyle J
The Journal of family practice 2011 Aug; 60(8): E1-6
The physician-pharmaceutical industry relationship has come under increasing scrutiny. Little guidance exists concerning how smaller practices should manage this relationship.In 2006, Madras Medical Group, a small family practice in rural Oregon, implemented a policy prohibiting visits from representatives of the pharmaceutical industry and the acceptance of drug samples. This qualitative study documents the attitudes of clinic personnel in response to this policy.
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