The University Worksite Organ Donation Project: A Comparison of Two Types of Worksite Campaigns on the Willingness to Donate
Morgan, Susan E
Stephenson, Michael T
Harrison, Tyler R
Long, Shawn D
Chewning, Lisa Volk
Clinical transplantation 2011 Jul; 25(4): 600-5
To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
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