Journalism as Health Education: Media Coverage of a Nonbranded Pharma Web Site
Holton, Avery E
Telemedicine journal and e-health : the official journal of the American Telemedicine Association 2011 Mar; 17(2): 88-94
Objective: As healthcare consumers increasingly use the Internet as a source for health information, direct-to-consumer (DTC) prescription drug advertising online merits additional attention. The purpose of this research was to investigate media coverage of the joint marketing program linking the movie Happy Feet and the nonbranded disease education Web site FluFacts-a resource from Tamiflu flu treatment manufacturer Roche Laboratories Inc.
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