"Under the Radar": Nurse Practitioner Prescribers and Pharmaceutical Industry Promotions
Ladd, Elissa C
Mahoney, Diane Feeney
The American journal of managed care 2010 December 1; 16(12): e358-62
To assess nurse practitioners' interactions with pharmaceutical industry promotional activities and their perception of information reliability and self-reported prescribing behaviors.
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Fischer, Melissa A; Keough, Mary Ellen; Baril, Joann L; Saccoccio, Laura; Mazor, Kathleen M; Ladd, Elissa; Von Worley, Ann; Gurwitz, Jerry H (2009-07)Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician-trainees. Questions remain regarding why ...