Pharmaceutical Marketing: Nurses Are Also Targeted
Prescrire international 2010 Aug; 19(108): 190
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Pierce, John P.; Messer, Karen; James, Lisa E.; White, Martha M.; Kealey, Sheila; Vallone, Donna M.; Healton, Cheryl G. (2010-04)CONTEXT: The 1998 Master Settlement Agreement (MSA) restricted tobacco industry advertising practices that targeted teens. OBJECTIVE: To assess whether cigarette-advertising campaigns conducted after the MSA continue to ...
Pharmaceutical Drug Marketing Strategies and Tactics: A Comparative Analysis of Attitudes Held by Pharmaceutical Representatives and Physicians Parker, R.S.; Pettijohn, C.E. (2005)
Ahmed, Rizwan Raheem; Jalees, Tariq (2008-07)