The Marketing of Pharmaceutical Agents: Friend or Foe?
Australasian psychiatry : bulletin of Royal Australian and New Zealand College of Psychiatrists 2010 Apr ; 18(2): 97-100
OBJECTIVE: The aim of this paper is to provide a viewpoint regarding the marketing of pharmaceutical agents to psychiatrists and examine the results of a brief survey of the nature of booths, and gifts they offered, during 2009 RANZCP Congress in Adelaide. CONCLUSIONS: The pharmaceutical industry is highly organized and scientifically sophisticated. Efforts to influence our prescribing are likely to have a proven scientific base and to be responsive to evidence.
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