Prescription Data Mining and the Protection of Patients' Interests
The Journal of law, medicine & ethics : a journal of the American Society of Law, Medicine & Ethics 2010 Spring; 38(1): 74-84
Pharmaceutical companies have exploited health information technology to "mine" data from drug prescriptions and use the data to better target their sales pitches to physicians. This article considers the policy arguments and first amendment implications regarding state regulation of data mining. It concludes that the legislative provisions are desirable and should withstand constitutional challenge.
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