Prescribers and Pharmaceutical Representatives: Why Are We Still Meeting?
Fischer, Melissa A
Keough, Mary Ellen
Baril, Joann L
Mazor, Kathleen M
Von Worley, Ann
Gurwitz, Jerry H
Journal of general internal medicine 2009 Jul; 24(7): 795-801
Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician-trainees. Questions remain regarding why prescribers continue to meet with pharmaceutical representatives (PRs).
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