Pharma PR or Medical Education?
Oldani, Michael J.
Hastings Center Report 2005 March-April; 35(2): 5-7
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Mackert, Michael; Love, Brad; Holton, Avery E (2011-03)Objective: As healthcare consumers increasingly use the Internet as a source for health information, direct-to-consumer (DTC) prescription drug advertising online merits additional attention. The purpose of this research ...