Political Branding in U.S. Elections: Content Analysis of U.S. Presidential Campaign Logos from 1968-2016
al Habsi, Hafsah
Georgetown University. Communication, Culture & Technology Graduate Program
Presidential campaign logos are unique icons in our democratic society. Their saliency and how they are perceived by the general public is tantamount to the success of the campaigns themselves. Due to the rise of social media, the online world has significantly changed the playing field for political branding, design, and candidate appeal. This study explores how the rise of social media has reshaped political branding in American presidential election campaigns. Presidential candidate logos from 1968 to the 2016 election cycle were analyzed for this study. Year of election, political party, shapes, colors, typography, slogans, and URL presence were all studied in this analysis of the 171 logos of major candidates during these election cycles. This study found that political branding has experienced some notable changes while other elements have remained the same. Not surprisingly, the appearance of the colors red, white, and blue, as well as stars and stripes are common occurrences in American presidential campaign logos across both time and political party. The content of the logos has remained consistent—what has changed is the improvements of the designs themselves.
All Rights Reserved
United States; n-us---;
Showing items related by title, author, creator and subject.
Decoding the Candidates: A Semiotic Analysis and Literacy Guide to Graphic Design Principles in Political Campaign Branding Doom, Jilanne (Georgetown University, 2016)Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political ...
Elections Gone Wrong: Political Polarization and Post-Election Conflicts in Presidential Elections in Latin America Bravo-Escobar, Enrique Bravo (Georgetown University, 2015)Despite international observers’ endorsement and relatively functional electoral institutions, sometimes losers still reject election results. Under what circumstances does this occur? And when post-election conflicts ...
Lewandowski, Andrew David (Georgetown University, 2013)This study examines the relationship between political branding and political participation in the 2012 U.S. presidential election and argues for a consumer-oriented polity to reinvigorate what it means to participate in ...