Online Dating: Does Your Smartphone Affect Your Love Life?
Georgetown University. Communication, Culture & Technology Graduate Program
How and why people use different media on the Internet has been a primary interest in computer mediated communication since the inception of the Internet. Now that more and more relationships are being initiated and cultivated online through social networking sites, especially online dating sites, it is more critical than ever to understand who is using this type of media and what gratifications they are seeking. Applying the uses and gratifications theory as well as diffusion of innovations, this study analyzed how demographic variables, particularly age, predict the particular gratification (entertainment or social interaction) people seek through online dating sites. In addition, this study analyzed openness to mobile technology (smartphones) as a predictor to the overall attitude towards online dating and the subsequent decision of whether or not to utilize it.
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