A Culture of Coffee: Transmediating the Ethiopian Coffee Ceremony
Yoseph, Metasebia E.
This thesis examines the utilization of transmedia formats, specifically that of an art book, blog, and e-book, in remediating the cultural significance of the Ethiopian coffee ceremony. These varying interfaces will allow me to explore the parallels between the evolution of Ethiopia's ritual coffee practices and that of coffee culture within the lager global market. Toward this end, the advent of book publishing is conceived as its own form of cultural semiotics. By juxtaposing the social trajectories of these two very rich historical fixtures (coffee and books), I establish an atypical and interactive model for cross-cultural exchange as well as remediation, in terms of technology's role in adapting cultural narrative.