Finding the Right Message: A Critical Analysis of Affordable Housing Communication Techniques as a Planning Tool
Brandes, Uwe S.
This thesis attempts to move the practice of affordable housing messaging into a tool that can used by advocates when embarking on a legislative strategy. The idea of whether someone is “worthy” or “unworthy” of affordable housing is a long-entrenched notion in American morals. Over the course of this thesis, five interviews concluded that combating these ideals, through messaging, is much more powerful through legislative strategies than a national messaging campaign. Furthermore, two case studies concluded that the key components of a messaging strategy for affordable housing are a consistent message, to have a message start with a value and end with a solution, and to have the message be catered towards the specific audience. Additionally, messaging campaigns will also require a champion. Through these components political will is created, and in turn, implements the proposal supported by the messaging.
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Russian Housing : Governemnt Efforts to Fulfill the Constitutional Right to Decent and Affordable Housing Marcus, Nichole; Marcus, Nichole (2010-01-26)This study analyzes the efficacy of Russian government initiatives to address the endemic housing crisis in Russia since the end of Communism. Beginning with a background of Soviet residential practices, the paper covers ...