NewSpace: An Era of Entrepreneurial Branding
Chatlani, Shalina Haresh
With the rise in space entrepreneurial companies like SpaceX and Blue Origin, the modern day space sector paradigm appears to be much different that of a NASA-led past. In the mid-90s with the rise of frustration over NASA’s perceived inability to return to the Moon or pursue a Mars mission, a number of space frontier advocates decided to take the ambition into their hands under a so-called “alt.space” turned “NewSpace” movement, which positioned NASA and its aerospace partners as slow-moving and uninspiring “OldSpace.” This thesis unpacks the rhetorical origins of this terminology and the actionable differences between the two camps, ultimately to find that NewSpace is a continuation of the traditional public-private partnership framework that NASA and the U.S. Government has pursued since before the days of Apollo. Despite this reality, so-called NewSpace companies are certainly taking over part of the messaging around how society ought to be expanding into the space frontier away from a government agency. In observing how NewSpace companies manage to rhetorically, but not effectively, brand themselves as different this research posits a question of whether there are serious implications to the intrinsic individualistic and ultimately profit-seeking motives of space entrepreneurs influencing the public’s perception of what ought to be happening in space in the place of a cautious government agency intended to serve public welfare.
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Stopping Randomized Trials Early for Benefit and Estimation of Treatment Effects: Systematic Review and Meta-Regression Analysis Bassler, Dirk; Briel, Matthias; Montori, Victor M; Lane, Melanie; Glasziou, Paul; Zhou, Qi; Heels-Ansdell, Diane; Walter, Stephen D.; Guyatt, Gordon H.; Flynn, David N.; Elamin, Mohamed B.; Murad, Mohammad Hassan; Abu Elnour, Nisrin O.; Lampropulos, Julianna F.; Sood, Amit; Mullan, Rebecca J.; Erwin, Patricia J.; Bankhead, Clare R.; Perera, Rafael; Ruiz Culebro, Carolina; You, John J.; Mulla, Sohail M.; Kaur, Jagdeep; Nerenberg, Kara A.; Schünemann, Holger; Cook, Deborah J.; Lutz, Kristina; Ribic, Christine M.; Vale, Noah; Malaga, German; Akl, Elie A.; Ferreira-Gonzalez, Ignacio; Alonso-Coello, Pablo; Urrutia, Gerard; Kunz, Regina; Bucher, Heiner C.; Nordmann, Alain J.; Raatz, Heike; da Silva, Suzana Alves; Tuche, Fabio; Strahm, Brigitte; Djulbegovic, Benjamin; Adhikari, Neill K.J.; Mills, Edward J.; Gwadry-Sridhar, Femida; Kirpalani, Haresh; Soares, Heloisa P.; Karanicolas, Paul J.; Burns, Karen E.A.; Vandvik, Per Olav; Coto-Yglesias, Fernando; Chrispim, Pedro Paulo M.; Ramsay, Tim (2010-03-24)CONTEXT: Theory and simulation suggest that randomized controlled trials (RCTs) stopped early for benefit (truncated RCTs) systematically overestimate treatment effects for the outcome that precipitated early stopping. ...