Letsdouble.com LLC Business Proposal

Abstract

Letsdouble.com is the first online dating service targeting married couples and/or exclusive couples who are interested in meeting new friends, spontaneous adventures and expanding their social networks. Currently, online dating companies focused on pairing singles use a business model similar to letsdouble.com, but their target markets differ significantly. The target market will be reached through various methods, including traditional advertising and internet marketing methods. Cross-promotion with local radio stations and other outlets will further introduce letsdouble.com to the target market. The competitive advantage exists in exploitation of an untapped market. Currently, online dating is saturated with niche sites focused on singles. However, once those singles find “love” or the relationship they are seeking, they are no longer a viable customer in the online dating market. With letsdouble.com we have extended the dating market to those who have already found love but are seeking to continue expanding their social networks. The web-site will also be easily adopted amongst individuals who utilized online dating to find their romantic partners.