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    Letsdouble.com LLC Business Proposal

    Cover for Letsdouble.com LLC Business Proposal
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    View/Open: Logan_Letsdouble.com.pdf (1.4MB) Bookview

    Creator
    Logan, Stephen
    Abstract
    Letsdouble.com is the first online dating service targeting married couples and/or exclusive couples who are interested in meeting new friends, spontaneous adventures and expanding their social networks. Currently, online dating companies focused on pairing singles use a business model similar to letsdouble.com, but their target markets differ significantly. The target market will be reached through various methods, including traditional advertising and internet marketing methods. Cross-promotion with local radio stations and other outlets will further introduce letsdouble.com to the target market. The competitive advantage exists in exploitation of an untapped market. Currently, online dating is saturated with niche sites focused on singles. However, once those singles find “love” or the relationship they are seeking, they are no longer a viable customer in the online dating market. With letsdouble.com we have extended the dating market to those who have already found love but are seeking to continue expanding their social networks. The web-site will also be easily adopted amongst individuals who utilized online dating to find their romantic partners.
    Permanent Link
    http://hdl.handle.net/10822/1056619
    Date Published
    2019
    Subject
    online dating; business;
    Publisher
    Georgetown University
    Collections
    • Graduate Capstone Projects
    Metadata
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    Georgetown University Seal
    ©2009 - 2022 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility