An Economy of 'Likes': Instagram and Debord's Spectacle
Creator
Pulitzer, Jacob David
Advisor
Tinkcom, Matthew J
Abstract
Instagram constitutes an economy of “likes.” Users exchange “posts”—commodities in this new spectacle—for capital in the form of “likes” and comments. Instagram does not represent a new social forum, but rather a reconstitution of market forces into socio-digital space. This critique draws on the discipline Critical Theory, and especially the work of Guy Debord in Society of the Spectacle. The roots of this project spring from Marx’s critique of capitalism, Hegel’s dialectical method, and Freud’s theory of mind (psychoanalysis).
Description
M.A.
Permanent Link
http://hdl.handle.net/10822/1060740Date Published
2020Subject
Type
Publisher
Georgetown University
Extent
56 leaves
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