Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: a naturally-occurring experiment
Finucane, Melissa L.
Genetics in Medicine 2005 March; 7(3): 191-197
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Genetic testing for susceptibility to breast and ovarian cancer: evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices Myers, Melanie F.; Chang, Man-Huei; Jorgensen, Cynthia; Whitworth, William C.; Kassim, Sidibe; Litch, James A.; Armstrong, Lori; Bernhardt, Barbara A.; Faucett, W. Andrew; Irwin, Debra; Mouchawar, Judy; Bradley, Linda A. (2006-06)