"Be ready against cancer, now": direct-to-consumer advertising for genetic testing
New Genetics and Society 2006 April; 25(1): 89-107
Showing items related by title, author, creator and subject.
Direct-to-consumer advertising of BRACAnalysis testing increases women's interest in genetic testing for breast and ovarian cancer Gill, C.; Everett, J.; Saal, H.; Groden, J.; Gamm, J. (2004-12)
Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: a naturally-occurring experiment Mouchawar, Judy; Hensley-Alford, Sharon; Laurion, Suzanne; Ellis, Jennifer; Kulchak-Rahm, Alanna; Finucane, Melissa L.; Meenan, Richard; Axell, Lisen; Pollack, Rebecca; Ritzwoller, Debra (2005-03)
Genetic testing for susceptibility to breast and ovarian cancer: evaluating the impact of a direct-to-consumer marketing campaign on physicians' knowledge and practices Myers, Melanie F.; Chang, Man-Huei; Jorgensen, Cynthia; Whitworth, William C.; Kassim, Sidibe; Litch, James A.; Armstrong, Lori; Bernhardt, Barbara A.; Faucett, W. Andrew; Irwin, Debra; Mouchawar, Judy; Bradley, Linda A. (2006-06)