Myriad Genetic launches direct-to-consumer advertising of breast cancer gene test in Northeastern cities
Kaiser Daily Women's Health Policy Report 2007 September 11: 2 p. [Online]. Accessed: http://kaisernetwork.org/daily_reports/print_report.cfm?DR_ID=47409&dr_cat=2 [2007 September 11]
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Impact of direct-to-consumer advertising for hereditary breast cancer testing on genetic services at a managed care organization: a naturally-occurring experiment Mouchawar, Judy; Hensley-Alford, Sharon; Laurion, Suzanne; Ellis, Jennifer; Kulchak-Rahm, Alanna; Finucane, Melissa L.; Meenan, Richard; Axell, Lisen; Pollack, Rebecca; Ritzwoller, Debra (2005-03)