Using lessons learned for BRCA testing and marketing: what lies ahead for whole genome scanning services
McGowan, Michelle L.
Fishman, Jennifer R.
American Journal of Bioethics 2008 June; 8(6): 18-20
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Direct to confusion: lessons learned from marketing BRCA testing Matloff, Ellen; Caplan, Arthur (2008-06)Myriad Genetics holds a patent on testing for the hereditary breast and ovarian cancer genes, BRCA1 and BRCA2, and therefore has a forced monopoly on this critical genetic test. Myriad launched a Direct-to-Consumer (DTC) ...