Cancer-related direct-to-consumer advertising: a critical review.
Kontos, Emily Z
Nature reviews. Cancer 2011 Feb; 11(2): 142-50
The direct-to-consumer advertising (DTCA) phenomenon has received attention because of its attempt to reach out to consumers by bypassing important gatekeepers such as physicians. The emergence of new information platforms and the introduction of genetic tests directly to the consumer have heightened the concern with DTCA and its potential consequences. These effects of DTCA are particularly important given the communication inequalities among social groups, with class, race and ethnicity influencing how people access, seek, process and act on information. This Science and Society article reviews the major issues regarding general and cancer-related DTCA and also offers data from a national survey in the United States as an example of the communication inequalities in genetic testing awareness.
Permanent LinkFind Full Text at Georgetown University Library
Full Text from Publisher
Showing items related by title, author, creator and subject.
William-Jones, Bryn (2006-04)
Myriad Genetic launches direct-to-consumer advertising of breast cancer gene test in Northeastern cities Unknown author (2007-09-11)
Direct-to-consumer advertising of BRACAnalysis testing increases women's interest in genetic testing for breast and ovarian cancer Gill, C.; Everett, J.; Saal, H.; Groden, J.; Gamm, J. (2004-12)