Hacia una estrategia integrada de promocion de las exportaciones en Uruguay
Martinez Franchi, Noelia.
Thesis (M.A.)--Georgetown University, 2010.; Includes bibliographical references.; Text (Electronic thesis) in PDF format. The main purpose of this thesis is to analyze and evaluate the present Uruguayan export promotion strategy, its strengths, weaknesses, opportunities and threats. Besides, based on the examples of other successful developing countries some recommendations are made with the aim of facing the identified weaknesses and threats so as to reinforce the role of exports in Uruguayan development strategy.; For that purpose, the policies related to export promotion such as the international insertion, productive, educational, economic, and innovation policies have been evaluated using the SWOT analysis.; Two research questions guided this investigation. The first one, related to the coordination and/or coherence, or the lack of it, among the different policies connected to export promotion; the other one referred to the role of the diverse actors involved in the design and implementation of these policies, and how they influence upon the export promotion strategy.; The main conclusion of this work is that, in order to expand Uruguayan exports it is crucial to design and implement an integrated strategy that contemplates the competitiveness of Uruguayan goods and services as well as the innovation and the international insertion. Thus, the first stage should be the definition of an export promotion strategy, with clear and measurable objectives and goals on a long-term basis. The objectives of the different policies related to export promotion must be aligned to the main aims of the strategy. Secondly, in order for this strategy to be successful, private-public alliances are needed so as to reach a consensus on the goals and how to accomplish them. Lastly, the effectiveness of this export promotion strategy will depend on the coherence and articulation of the different policies involved (international insertion, productive, economic, education and innovation policy) and on the coordination between the State and the private sector.; To facilitate those elements, the Uruguayan Export and Investment Promotion Agency Uruguay XXI should play a decisive role as the actor responsible for the coordination and articulation of the interaction among the various agencies involved in export promotion, following the guidelines set by the Interministerial Commission for External Trade Affairs (CIACEX).
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