Who is the audience? : the Taliban's Arabic language media strategy
Kildani, Walid N.
Thesis (M.A.)--Georgetown University, 2011.; Includes bibliographical references.; Text (Electronic thesis) in PDF format. This study investigates the targeted audience for the Taliban's monthly Arabic language magazine, al-Sumud. The research examines four different audience groups by applying a content analysis method on the first 48 magazine issues, from May 2006 to May 2010. The four segments are active-sympathetic (fighters/members), inactive-sympathetic (supporters), inactive-religious (fundamentalists), and an inactive-uncommitted audience (curious, undecided Arabic readers). The results show that al-Sumud is intended to influence an unsympathetic audience, of mostly undecided readers, as opposed to ideologically committed active or inactive readers. Given the sophisticated, well-organized Taliban media strategy, this study recommends an intensive counter-propaganda campaign aimed at Arabic-language Taliban-affiliated websites and radical discussion forums.
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