How Long is Too Long?: How the Length of Presidential Campaigns in the United States Negatively Affects Voter Engagement
Presidential campaigns in the United States have become exponentially longer in the past several decades. We have also seen a great decrease in political engagement, which in turn is weakening our democratic system. I argue that the long presidential campaign season is detrimental to voter participation and is creating feelings of negativity within the electorate. Several scholars have made claims that this is the case, but little to no evidence has been found to support these arguments. A multi-method approach was used, analyzing both Pew Research Center data, as well as original survey data. Results illustrate that Americans are disengaging with presidential campaigns, in part due to their negative feelings towards the length. This research highlights several findings related to political participation and the long campaign season, finding support for the three main hypotheses.
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