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    The correspondent, the combatant, and the comic : how moderator style and guest civility shape news credibility

    Cover for The correspondent, the combatant, and the comic : how moderator style and guest civility shape news credibility
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    View/Open: Bode_Leticia_Correspondent.pdf (258kB) Bookview

    Creator
    Bode, Leticia
    Vraga, Emily
    Bard, Mitchell
    Carr, Jasun
    Edgerly, Stephanie
    Johnson, Courtney
    Kim, Young Mie
    Shah, Dhavan V.
    Abstract
    Tailored within the increasingly competitive news environment, televised interview programs have adopted a range of moderating styles, heralding a rise in "combatant" and "comic" moderators to complement the conventional "correspondent" interview style. Little research, however, has investigated these moderator styles and their implications for media accountability. This study examines how three moderator styles — the correspondent, the comic, and the combatant — influence the perceptions of media credibility and evaluations of the program. The findings of this experimental study indicate that among the three moderator styles — correspondent, comic, and combatant — the correspondent moderator produced the highest ratings of media credibility and program evaluations without limiting entertainment value, while the use of humor mitigates the negative impact on these outcome in the presence of an aggressive interviewer. Notably, the tone of participating pundits did not directly or indirectly affect perceptions of the media in general or the program in particular, suggesting judgments of media credibility are compartmentalized and driven by moderator styles as journalistic choices. The implications for media accountability in a democracy are discussed.
    Description
    Paper presented at the annual meeting of the Association for Education in Journalism & Mass Communication.
    Permanent Link
    http://hdl.handle.net/10822/559282
    Date Published
    2013-06-28
    Subject
    Mass media -- United States; Broadcast journalism -- United States; Television broadcasting of news -- United States;
    Type
    text
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    • Faculty Scholarship - Communication, Culture & Technology Program
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    Georgetown University Seal
    ©2009 - 2022 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility