McDonough School of Business
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The Problem With Social Safety Nets: Policy or Psychology?
(2015-05-08) -
Individual decision-making
(Sage, 2002) -
Improving preference assessment: limiting the effect of context through pre-exposure to attribute levels
(Informs, 2006)This paper introduces a technique for improving preference assessment by reducing the influence of context on preferential choices. We propose that a decision maker who is exposed to relevant attribute levels will form ... -
Leader-driven primacy: using attribute order to affect consumer choice
(University of Chicago Press, 2006)Leader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, ... -
Generating Objectives: Can Decision Makers Articulate What They Want?
(Informs, 2008)Objectives have long been considered a basis for sound decision making. This research examines the ability of decision makers to generate self-relevant objectives for consequential decisions. In three empirical studies, ...