Georgetown Institute for Consumer Research (GICR)
We support, conduct and disseminate scientifically rigorous research that leads to innovative and actionable insights about consumers.
Our goal is to be a preeminent source for consumer research with the purpose of helping practitioners and consumers make better decisions.
Our objectives are to foster a collaborative environment for academics and practitioners; develop a reputation as a source for cutting-edge consumer research; support faculty in the context of a research-driven organization; and provide our students with transformational education experiences.
For more information, please visit the Institute's website.
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Most Recent Submissions
(2013)Consumers cognitively categorize a product in multiple categories, and the category primed by advertising or in-store placement influences the attributes that consumers pay attention to when making a choice. Marketers need ...
(2013)This survey was conducted in the first week of November with the purpose of informing how consumers plan to shop on and around the Thanksgiving holiday. The key findings of the survey, including when and where consumers ...