Georgetown Institute for Consumer Research (GICR)

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The library in Old North, photo from University Archives

Georgetown Institute for Consumer Research (GICR)

 

We support, conduct and disseminate scientifically rigorous research that leads to innovative and actionable insights about consumers.

Our goal is to be a preeminent source for consumer research with the purpose of helping practitioners and consumers make better decisions.

Our objectives are to foster a collaborative environment for academics and practitioners; develop a reputation as a source for cutting-edge consumer research; support faculty in the context of a research-driven organization; and provide our students with transformational education experiences.

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For more information, please visit the Institute's website.

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