We support, conduct and disseminate scientifically rigorous research that leads to innovative and actionable insights about consumers.

Our goal is to be a preeminent source for consumer research with the purpose of helping practitioners and consumers make better decisions.

Our objectives are to foster a collaborative environment for academics and practitioners; develop a reputation as a source for cutting-edge consumer research; support faculty in the context of a research-driven organization; and provide our students with transformational education experiences.


For more information, please visit the Institute's website.

Collections in this community

Browse All Items

Most Recent Submissions

View more