Browsing Research Briefs by GICR by Creator "Avery, Jill"

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Consumer Response to Underdog Branding

Georgetown Institute for Consumer Research; Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. (2013)
Strategic Brand Positioning to Increase Value

Georgetown Institute for Consumer Research; Paharia, Neeru; Avery, Jill; Keinan, Anat (2013)