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    Browsing Research Briefs by GICR by Creation Date

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      • Cover for Strategic Brand Positioning to Increase Value

        Strategic Brand Positioning to Increase Value 

        Georgetown Institute for Consumer Research; Paharia, Neeru; Avery, Jill; Keinan, Anat (2013)
      • Cover for Context Matters When Segmenting Consumers

        Context Matters When Segmenting Consumers 

        Georgetown Institute for Consumer Research; Blanchard, Simon; DeSarbo, Wayne; Atalay, A. Selin; Lebaron, David (2013)
      • Cover for When Consumers Value Products Based on Usage Frequency

        When Consumers Value Products Based on Usage Frequency 

        Georgetown Institute for Consumer Research; Thompson, Debora; Hamilton, Rebecca; Ratner, Rebecca (2013)
      • Cover for The Social Utility of Feature Creep

        The Social Utility of Feature Creep 

        Georgetown Institute for Consumer Research; Thompson, Debora; Norton, Michael (2013)
      • Cover for Consumer Response to Underdog Branding

        Consumer Response to Underdog Branding 

        Georgetown Institute for Consumer Research; Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. (2013)
      • Cover for Priced to Consider

        Priced to Consider 

        Georgetown Institute for Consumer Research; Wathieu, Luc; Bertini, Marco (2013)
      • Cover for Understanding Competition When Brands Belong to Multiple Categories

        Understanding Competition When Brands Belong to Multiple Categories 

        Georgetown Institute for Consumer Research; Blanchard, Simon; DeSarbo, Wayne (2013)
      • Cover for Identifying 'Master Brands' and Consumer Perceived Categories

        Identifying 'Master Brands' and Consumer Perceived Categories 

        Georgetown Institute for Consumer Research; Blanchard, Simon; Aloise, Daniel; DeSarbo, Wayne (2013)
      • Cover for Get the Segmentation Basis Right and Consumers Will Divulge

        Get the Segmentation Basis Right and Consumers Will Divulge 

        Georgetown Institute for Consumer Research; Carlson, Kurt A.; Banerji, Ishani (2013)

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