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Research Briefs by GICR
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Cover for Identifying 'Master Brands' and Consumer Perceived Categories

Identifying 'Master Brands' and Consumer Perceived Categories

Georgetown Institute for Consumer Research; Blanchard, Simon; Aloise, Daniel; DeSarbo, Wayne (2013)

©2009 - 2023 Georgetown University Library
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Washington DC 20057-1174
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Aloise, Daniel (1)

Blanchard, Simon (1)

DeSarbo, Wayne (1)

Georgetown Institute for Consumer Research (1)Date created 2013 (1)

©2009 - 2023 Georgetown University Library
37th & O Streets NW
Washington DC 20057-1174
202.687.7385
digitalscholarship@georgetown.edu
Accessibility