Search

Login

DigitalGeorgetown Home
Georgetown University Institutional Repository
McDonough School of Business
Georgetown Institute for Consumer Research (GICR)
Research Briefs by GICR
Search

DigitalGeorgetown Home
Georgetown University Institutional Repository
McDonough School of Business
Georgetown Institute for Consumer Research (GICR)
Research Briefs by GICR
Search

JavaScript is disabled for your browser. Some features of this site may not work without it.

Search Full Text

Show Advanced Filters Hide Advanced Filters

Filters

Use filters to refine the search results.

Now showing items 1-1 of 1

Sort Options:
Relevance
Title: A -> Z
Title: Z -> A
Issue Date: Oldest to Newest
Issue Date: Newest to Oldest
Date served: Oldest to Newest
Date Served: Newest to Oldest
Results Per Page:
5
10
20
40
60
80
100

Cover for Consumer Response to Underdog Branding

Consumer Response to Underdog Branding

Georgetown Institute for Consumer Research; Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. (2013)

©2009 - 2022 Georgetown University Library
37th & O Streets NW
Washington DC 20057-1174
202.687.7385
digitalscholarship@georgetown.edu
Accessibility

Browse

All of DigitalGeorgetown Communities & Collections Creators Titles By Creation Date This Collection Creators Titles By Creation Date

My Account

Discover

Author Avery, Jill (1)Georgetown Institute for Consumer Research (1)

Keinan, Anat (1)

Paharia, Neeru (1)

Schor, Juliet B. (1)

Date created 2013 (1)

©2009 - 2022 Georgetown University Library
37th & O Streets NW
Washington DC 20057-1174
202.687.7385
digitalscholarship@georgetown.edu
Accessibility