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Georgetown University Institutional Repository
McDonough School of Business
Georgetown Institute for Consumer Research (GICR)
Research Briefs by GICR
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Cover for Context Matters When Segmenting Consumers

Context Matters When Segmenting Consumers

Georgetown Institute for Consumer Research; Blanchard, Simon; DeSarbo, Wayne; Atalay, A. Selin; Lebaron, David (2013)

©2009 - 2023 Georgetown University Library
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Atalay, A. Selin (1)

Blanchard, Simon (1)

DeSarbo, Wayne (1)

Georgetown Institute for Consumer Research (1)

Lebaron, David (1)

2013 (1)

©2009 - 2023 Georgetown University Library
37th & O Streets NW
Washington DC 20057-1174
202.687.7385
digitalscholarship@georgetown.edu
Accessibility