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Georgetown Institute for Consumer Research; Wathieu, Luc; Bertini, Marco (2013)
Strategic Brand Positioning to Increase Value

Georgetown Institute for Consumer Research; Paharia, Neeru; Avery, Jill; Keinan, Anat (2013)
When Consumers Value Products Based on Usage Frequency

Georgetown Institute for Consumer Research; Thompson, Debora; Hamilton, Rebecca; Ratner, Rebecca (2013)
The Social Utility of Feature Creep

Georgetown Institute for Consumer Research; Thompson, Debora; Norton, Michael (2013)
Consumer Response to Underdog Branding

Georgetown Institute for Consumer Research; Paharia, Neeru; Keinan, Anat; Avery, Jill; Schor, Juliet B. (2013)

Research Briefs by GICR: Recent submissions