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    Browsing ViewPoints by GICR by Creation Date

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      • Cover for Stocking Products that Simultaneously Belong to Multiple Categories

        Stocking Products that Simultaneously Belong to Multiple Categories 

        Blanchard, Simon (2013)
        Consumers cognitively categorize a product in multiple categories, and the category primed by advertising or in-store placement influences the attributes that consumers pay attention to when making a choice. Marketers need ...

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