Understanding Competition When Brands Belong to Multiple Categories

dc.creator	Georgetown Institute for Consumer Research	en
dc.creator	Blanchard, Simon	en
dc.creator	DeSarbo, Wayne	en
dc.date.accessioned	2014-01-14T18:01:19Z	en
dc.date.available	2014-01-14T18:01:19Z	en
dc.date.created	2013	en
dc.date.issued	2014-01-14	en
dc.identifier.bibliographicCitation	Blanchard, S. & DeSarbo, W. (2013). Understanding Competition When Brands Belong to Multiple Categories. Washington, D.C: Georgetown University. Retrieved from http://hdl.handle.net/10822/707500	en
dc.identifier.other	APT-BAG: georgetown.edu.10822_707500.tar;APT-ETAG: 2cc74f9cf2194f64a61a7ccfd6e94b8a; APT-DATE: 2017-02-09_09:33:16	en
dc.identifier.uri	http://hdl.handle.net/10822/707500	en
dc.description	Consumers categorize brands according to their unique perceptions leading to categorizations that can differ between consumers. Read more to learn about a model that identifies consumers' categorizations while allowing for a brand to belong to multiple categories.	en
dc.description.uri	http://consumerresearch.georgetown.edu/institute-findings/#research	en
dc.title	Understanding Competition When Brands Belong to Multiple Categories	en

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