Strategic Brand Positioning to Increase Value
Bibliographic Citation
Paharia, N., Avery, J., & Keinan, A. (2013). Strategic Positioning to Increase Value. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707502.
Description
When consumers perceive imbalanced competition (e.g. a national chain retailer opening a new location across the street from a mom-and-pop shop), they make decisions "politically" to support the brand they would like to see win. Continue reading to learn more about how small brands can position themselves to take advantage of this.
Permanent Link
http://hdl.handle.net/10822/707502External Link
http://consumerresearch.georgetown.edu/institute-findings/#researchhttp://consumerresearch.georgetown.edu/
Date Published
2014-01-14Collections
Metadata
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