The Social Utility of Feature Creep
Bibliographic Citation
Thompson, D. & Norton, M. (2013). The Social Utility of Feature Creep. Washington, D.C: Georgetown University. Retrieved from http://hdl.handle.net/10822/707504.
Description
Are there benefits to buying a product that has features you will never use? Continue reading to learn how this seemingly suboptimal behavior allows consumers who choose feature-rich products to be seen as more technologically savvy and more open to new experiences.
Permanent Link
http://hdl.handle.net/10822/707504External Link
http://consumerresearch.georgetown.edu/institute-findings/#researchhttp://consumerresearch.georgetown.edu/
Date Published
2014-01-14Collections
Metadata
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