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    The Social Utility of Feature Creep

    Cover for The Social Utility of Feature Creep
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    View/Open: GICR-Research-Brief-Issue-19.pdf (333kB) Bookview

    Creator
    Georgetown Institute for Consumer Research
    Thompson, Debora
    Norton, Michael
    Bibliographic Citation
    Thompson, D. & Norton, M. (2013). The Social Utility of Feature Creep. Washington, D.C: Georgetown University. Retrieved from http://hdl.handle.net/10822/707504.
    Description
    Are there benefits to buying a product that has features you will never use? Continue reading to learn how this seemingly suboptimal behavior allows consumers who choose feature-rich products to be seen as more technologically savvy and more open to new experiences.
    Permanent Link
    http://hdl.handle.net/10822/707504
    External Link
    http://consumerresearch.georgetown.edu/institute-findings/#research
    http://consumerresearch.georgetown.edu/
    Date Published
    2014-01-14
    Collections
    • Research Briefs by GICR
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    Georgetown University Seal
    ©2009 - 2023 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility