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    When Consumers Value Products Based on Usage Frequency

    Cover for When Consumers Value Products Based on Usage Frequency
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    View/Open: GICR-Research-Brief-Issue-20.pdf (355kB) Bookview

    Creator
    Georgetown Institute for Consumer Research
    Thompson, Debora
    Hamilton, Rebecca
    Ratner, Rebecca
    Bibliographic Citation
    Thompson, D., Hamilton, R., & Ratner, R. (2013). When Consumers Value Products Based on Usage Frequency. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707505.
    Description
    Consumers not only consider how often they will use a product, but also how often others use the product, when making a purchase. Continue reading to learn how product valuation is negatively related to the perception that others use a product more frequently.
    Permanent Link
    http://hdl.handle.net/10822/707505
    External Link
    http://consumerresearch.georgetown.edu/institute-findings/#research
    http://consumerresearch.georgetown.edu/
    Date Published
    2014-01-14
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    • Research Briefs by GICR
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    Georgetown University Seal
    ©2009 - 2023 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility