When Consumers Value Products Based on Usage Frequency
Thompson, D., Hamilton, R., & Ratner, R. (2013). When Consumers Value Products Based on Usage Frequency. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707505.
Consumers not only consider how often they will use a product, but also how often others use the product, when making a purchase. Continue reading to learn how product valuation is negatively related to the perception that others use a product more frequently.
Showing items related by title, author, creator and subject.
Frequency, Type, and Monetary Value of Financial Conflicts of Interest in Cancer Clinical Research Hampson, Lindsay A.; Joffe, Steven; Fowler, Robert; Verter, Joel; Emanuel, Ezekiel J. (2007-08-20)
Blurring lines. The research activities of direct-to-consumer genetic testing companies raise questions about consumers as research subjects. Howard, Heidi C; Knoppers, Bartha Maria; Borry, Pascal (2010-08)