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Cover for When Consumers Value Products Based on Usage Frequency
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dc.date.accessioned2014-01-14T18:01:20Zen
dc.date.available2014-01-14T18:01:20Zen
dc.date.created2013en
dc.date.issueden
dc.identifier.bibliographicCitationThompson, D., Hamilton, R., & Ratner, R. (2013). When Consumers Value Products Based on Usage Frequency. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707505.en
dc.identifier.otherAPT-BAG: georgetown.edu.10822_707505.tar;APT-ETAG: 6e6f955ad5f759c7ca5e248dea52a2ed; APT-DATE: 2017-02-09_09:33:55en
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dc.descriptionConsumers not only consider how often they will use a product, but also how often others use the product, when making a purchase. Continue reading to learn how product valuation is negatively related to the perception that others use a product more frequently.en
dc.description.urihttp://consumerresearch.georgetown.edu/institute-findings/#researchen
dc.description.urihttp://consumerresearch.georgetown.edu/en
dc.titleWhen Consumers Value Products Based on Usage Frequencyen


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