Priced to Consider
Bibliographic Citation
Walthieu, L. & Bertini, M. (2013). Priced to Consider. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707507.
Description
Proper pricing is one of the key ingredients of profitability, but can it also be used to engage consumers at the point of purchase? Continue reading to learn about how consumers are more willing to evaluate products and even pay a premium when presented with prices in a "thought-provoking" range.
Permanent Link
http://hdl.handle.net/10822/707507External Link
http://consumerresearch.georgetown.edu/institute-findings/#researchhttp://consumerresearch.georgetown.edu/
Date Published
2014-01-14Collections
Metadata
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