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    Priced to Consider

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    View/Open: GICR-Research-Brief-Issue-23.pdf (317kB) Bookview

    Creator
    Georgetown Institute for Consumer Research
    Wathieu, Luc
    Bertini, Marco
    Bibliographic Citation
    Walthieu, L. & Bertini, M. (2013). Priced to Consider. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707507.
    Description
    Proper pricing is one of the key ingredients of profitability, but can it also be used to engage consumers at the point of purchase? Continue reading to learn about how consumers are more willing to evaluate products and even pay a premium when presented with prices in a "thought-provoking" range.
    Permanent Link
    http://hdl.handle.net/10822/707507
    External Link
    http://consumerresearch.georgetown.edu/institute-findings/#research
    http://consumerresearch.georgetown.edu/
    Date Published
    2014-01-14
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    • Research Briefs by GICR
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    Georgetown University Seal
    ©2009 - 2023 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility