Priced to Consider

dc.creator	Georgetown Institute for Consumer Research	en
dc.creator	Wathieu, Luc	en
dc.creator	Bertini, Marco	en
dc.date.accessioned	2014-01-14T18:01:21Z	en
dc.date.available	2014-01-14T18:01:21Z	en
dc.date.created	2013	en
dc.date.issued	2014-01-14	en
dc.identifier.bibliographicCitation	Walthieu, L. & Bertini, M. (2013). Priced to Consider. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707507.	en
dc.identifier.other	APT-BAG: georgetown.edu.10822_707507.tar;APT-ETAG: f03486f64507a69198b67c3ebcdcdb2d; APT-DATE: 2017-02-09_09:43:30	en
dc.identifier.uri	http://hdl.handle.net/10822/707507	en
dc.description	Proper pricing is one of the key ingredients of profitability, but can it also be used to engage consumers at the point of purchase? Continue reading to learn about how consumers are more willing to evaluate products and even pay a premium when presented with prices in a "thought-provoking" range.	en
dc.description.uri	http://consumerresearch.georgetown.edu/institute-findings/#research	en
dc.description.uri	http://consumerresearch.georgetown.edu/	en
dc.title	Priced to Consider	en

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