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dc.date.accessioned2014-01-14T18:01:21Zen
dc.date.available2014-01-14T18:01:21Zen
dc.date.created2013en
dc.date.issueden
dc.identifier.bibliographicCitationWalthieu, L. & Bertini, M. (2013). Priced to Consider. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707507.en
dc.identifier.otherAPT-BAG: georgetown.edu.10822_707507.tar;APT-ETAG: f03486f64507a69198b67c3ebcdcdb2d; APT-DATE: 2017-02-09_09:43:30en
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dc.descriptionProper pricing is one of the key ingredients of profitability, but can it also be used to engage consumers at the point of purchase? Continue reading to learn about how consumers are more willing to evaluate products and even pay a premium when presented with prices in a "thought-provoking" range.en
dc.description.urihttp://consumerresearch.georgetown.edu/institute-findings/#researchen
dc.description.urihttp://consumerresearch.georgetown.edu/en
dc.titlePriced to Consideren


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