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    Stocking Products that Simultaneously Belong to Multiple Categories

    Cover for Stocking Products that Simultaneously Belong to Multiple Categories
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    View/Open: GICR-ViewPoint-Issue-12.pdf (305kB) Bookview

    Creator
    Blanchard, Simon
    Bibliographic Citation
    Blanchard, S. (n.d.). Stocking Products that Simultaneously Belong to Multiple Categories. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707509
    Abstract
    Consumers cognitively categorize a product in multiple categories, and the category primed by advertising or in-store placement influences the attributes that consumers pay attention to when making a choice. Marketers need to pay attention to how consumers see products/brands as naturally “going together”.
    Permanent Link
    http://hdl.handle.net/10822/707509
    External Link
    http://consumerresearch.georgetown.edu/
    Date Published
    2014-01-14
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    • ViewPoints by GICR
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      Georgetown Institute for Consumer Research; Blanchard, Simon; DeSarbo, Wayne (2013)
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    Georgetown University Seal
    ©2009 - 2023 Georgetown University Library
    37th & O Streets NW
    Washington DC 20057-1174
    202.687.7385
    digitalscholarship@georgetown.edu
    Accessibility