Stocking Products that Simultaneously Belong to Multiple Categories

dc.creator	Blanchard, Simon	en
dc.date.accessioned	2014-01-14T20:31:39Z	en
dc.date.available	2014-01-14T20:31:39Z	en
dc.date.created	2013	en
dc.date.issued	2014-01-14	en
dc.identifier.bibliographicCitation	Blanchard, S. (n.d.). Stocking Products that Simultaneously Belong to Multiple Categories. Washington, DC: Georgetown University. Retrieved from http://hdl.handle.net/10822/707509	en
dc.identifier.other	APT-BAG: georgetown.edu.10822_707509.tar;APT-ETAG: 96fa3cdec37e4996508e9fc79a14b943; APT-DATE: 2017-02-08_17:23:03	en
dc.identifier.uri	http://hdl.handle.net/10822/707509	en
dc.description.abstract	Consumers cognitively categorize a product in multiple categories, and the category primed by advertising or in-store placement influences the attributes that consumers pay attention to when making a choice. Marketers need to pay attention to how consumers see products/brands as naturally “going together”.	en
dc.description.uri	http://consumerresearch.georgetown.edu/	en
dc.title	Stocking Products that Simultaneously Belong to Multiple Categories	en

Related items