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  Individual decision-making 

  Carlson, Kurt A.; Russo, J. Edward (Sage, 2002)
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  Improving preference assessment: limiting the effect of context through pre-exposure to attribute levels 

  Carlson, Kurt A.; Bond, Samuel D. (Informs, 2006)

  This paper introduces a technique for improving preference assessment by reducing the influence of context on preferential choices. We propose that a decision maker who is exposed to relevant attribute levels will form ...
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  Leader-driven primacy: using attribute order to affect consumer choice 

  Carlson, Kurt A.; Meloy, Margaret G.; Russo, J. Edward (University of Chicago Press, 2006)

  Leader-driven primacy uses initial product information to install a targeted brand as the early leader in a choice between two brands. Biased evaluation of subsequent attributes builds support for the targeted brand, ...
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  Generating Objectives: Can Decision Makers Articulate What They Want? 

  Carlson, Kurt A.; Bond, Samuel D.; Keeney, Ralph L. (Informs, 2008)

  Objectives have long been considered a basis for sound decision making. This research examines the ability of decision makers to generate self-relevant objectives for consequential decisions. In three empirical studies, ...
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  Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing 

  Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel Stephen, 1975- (American Marketing Association, 2009)

  In general, consumers establish a preference for one product early in a decision process. When this preference does not include consideration of product prices, the currently preferred product is called the “benefits ...

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